The Art of Looking Sideways

The Art of Looking Sideways Review

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.

This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.

The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

Title:The Art of Looking Sideways

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    The Art of Looking Sideways Reviews

  • Karen

    a gigantic coffee-table book, this is one of the greatest purchases i've ever made. opens your eyes to a whole new world with great quotes, anecdotes and more. a must-have for anyone remotely interest...

  • Sam

    This book is arguably the greatest coffee table book of all time --- but really so much more. There is so much in here, I've spent hours upon hours flipping through this, looking, reading, and still I...

  • Andee

    Glad I borrowed it from the library. This book I taught me that an awful lot of people can be hoodwinked into paying $49 for a book filled with random thoughts. Not that this amazes me, after all peop...

  • Elf Asura

    When I was teaching art and design, this book became the 'benchmark" (just kidding) for the logbooks and journals the students were supposed to keep. And then, amazed at the content of many of the jou...

  • flannery

    High-brow magic eye for "creative types." Chapters like imagination, ideas, inspiration. Some interesting things in here, like learning that anteaters don't dream, and other, pretty pedestrian stuff f...

  • Apryl Anderson

    A line that takes itself for a walk and arrives as a book. I wish I'd thought of it first. Whenever I'm feeling mundane or stuck-in-a-rut, this is the book to reach for. It doesn't take long until my ...

  • Adan

    Holy crap. This book is mindblowing. J had to forcibly remove me from the store where first I was lucky enough to lay eyes upon this astounding thing.It's not tidy, but that's okay. It's a not-at-all-...

  • Esmira Serova

    Well, saying it's the best book in the world might be emotional, but it's definitely a book you don't need to be in the mood for, you can open it any moment any day and spend some quality time, learni...

  • Dimitris Hall

    Above: a photograph of my own copy of The Art of Looking Sideways. This book is a valuable collection of experiences, quotes, designer-gasms, observations and insights into life, the aesthetic, artis...

  • Tomas Ramanauskas

    The most important non-fictional book in my life. The source of many ideas I had throughout the years.Overflowing with ideas, hints, anecdotes, stories, observations, filtered by a very sharp eye of d...