E-Business & E-Commerce Management: Strategy, Implementation and Practice

E-Business & E-Commerce Management: Strategy, Implementation and Practice Review

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Title:E-Business & E-Commerce Management: Strategy, Implementation and Practice
Edition Language:English

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    E-Business & E-Commerce Management: Strategy, Implementation and Practice Reviews

  • Arevik Badalyan

    Very helpful. If you want to get a clear understanding about Digital Marketing, this is the right place to start....

  • Chris Soames

    One of the first books I read before entering the world of online marketing. Really helped me get a great grounding in the subject. Dave Chaffey has covered a lot in this area, I have even had the pri...

  • Sheikh Monirul Hasan

    Very helpful Book discussed everything bout E-commerce business, Digital marketing. there is showing complete guidelines, how to increase selling, generate more customers....

  • Gayan

    nothindg...

  • Roberto Hortal

    Fantastic textbook on eCommerce management. Particularly the 2 pages which quite me....

  • John Matei

    I want this book am sure it will help me in my study...